Buses are the life-blood of London.
Persuading Londoners to keep these red arteries pumping.
A regional press campaign that I designed for John Knight. It ran in Greater London titles (including the Evening Standard) to publicise the benefits – to individuals and the capital alike – of using the bus.
Strong typographic layouts and the innovative use of model-making for the imagery combined to great effect, producing a strikingly different looking campaign. (It also meant we didn't need to cause disruption to the capital by closing 3 of its streets in order to do the shoot!)
